Wanguo Outlets Guangzhou: Brands & Discounts
What Is Wanguo Outlets?
Wanguo Outlets (万国奥特莱斯, formerly Wanguo Plaza) is one of Guangzhou's best-known outlet malls for international brands. It sells discounted sportswear, fashion, and outdoor gear across more than 100 direct-sale stores. It was the first large-scale downtown outlet mall in China, opening in its outlet form in 2006.
Wanguo Outlets sits in Haizhu District, near the Jiangnanxi commercial belt. It's easy to reach by metro or Didi. For the current brand list and seasonal promotions, check the official Wanguo Outlets site. It's also a handy half-day stop if you're in town for the Canton Fair — the fairgrounds are in the same district.
Quick answer: Go for discounted Nike, Adidas, and other sports brands. Head to the top floor first — the super-discount area there has the deepest markdowns. Visit on a weekday to avoid crowds. Discounts are solid but not always dramatic, so compare before you buy.
Location, Hours, and How to Get There
| Detail | Info |
|---|---|
| Address | No. 40 Qianjin Road, Haizhu District, Guangzhou (also addressed as No. 133 Jiangnan Avenue Middle — same building) |
| Nearest metro | Jiangnanxi Station (Line 2), Exit E — a short walk |
| Hours | Daily 10:00 AM – 10:00 PM (varies by store and season) |
| Phone | 020-8444-4200 |
| Also known as | Wanguo Outlet Mall, Wanguo Plaza (万国奥特莱斯 / 万国广场) |
Taxi card — show this to your driver:
请带我到万国奥特莱斯（万国广场）
广州市海珠区前进路40号
"Please take me to Wanguo Outlets (Wanguo Plaza), No. 40 Qianjin Road, Haizhu District, Guangzhou." Google Maps can be unreliable in mainland China — use Baidu Maps or Amap, or show this card.
Brands You'll Find
Wanguo Outlets is best known for sportswear and casual fashion. With over 100 direct-sale stores, it pulls in most of the major international names alongside a good spread of Chinese brands. Here's what to expect by category:
- Sport & trendy: Nike, Adidas, Puma, FILA, Under Armour, New Balance, Skechers, Levi's, Pony — the core draw, and where the deepest discounts tend to appear.
- Outdoor: Columbia, The North Face, and other outdoor and hiking gear brands.
- Fashion & footwear: Tommy Hilfiger, Calvin Klein, Lacoste, Gap, G2000, plus shoe and leather-goods labels like Belle, Le Saunda, Rockport, and JNBY.
- Everyday essentials: a Carrefour supermarket, Watsons, McDonald's, and other daily-need stores mixed in across the lower floors.
Stock changes often, and some brands run limited seasonal ranges. If you're after a specific label, it's worth checking the mall's current brand list before you go.
Nike is one of the anchor sports brands at Wanguo, often with some of the deepest discounts.
How Good Are the Discounts?
Discounts are real, but manage your expectations. Sports brands like Adidas and Nike often see the deepest cuts, sometimes around 45% to 50% off. Other stores sit closer to 30% off retail.
One honest note: prices on Western brands can still feel higher than back home. In China these are often positioned as premium goods. So a Nike deal here may not beat a sale in your home country, though the range and stock levels are usually excellent.
Many stores also run multi-item deals. Buy two for a further discount, buy three for more, and so on. Shopping in a group with similar tastes can stack these savings.
To give a rough sense of the numbers: shoppers have reported an Adidas shoe listed around ¥1,199 selling for about ¥839, and some fashion brands running "spend ¥1,500, save ¥600" style promotions during sale periods. These are illustrative, not fixed — actual prices depend on the brand, the season, and current promotions. The pattern to remember is that current-season classics rarely move much, while last-season and clearance stock is where the real savings sit.
Floor Layout and What to Expect
The mall runs to eight floors, organised loosely so that similar brands cluster together. The general layout looks like this:
| Floor | What's there |
|---|---|
| B1 & L4 | Wanguo Sports Factory — Nike, Adidas, Levi's and other sport and casual brands |
| L1 | International fashion brands, plus shoes, bags and leather goods (Columbia, G2000 and similar) |
| L2 | Everyday stores — McDonald's, Watsons |
| L3 | Carrefour supermarket |
| L5 | Outdoor sports brands |
| L6 | Large food court with sit-down restaurants |
| L7 | Super-discount area — deepest markdowns (a paid membership card may be needed to enter) |
The key tip from regular shoppers: start at the top and work down. The upper-floor super-discount area carries outlet specials pulled from the brands below, often at the lowest prices in the building. Note that entry to the 7th-floor discount area has, at times, required a small paid membership card — worth checking on arrival.
The Wanguo Outlets building in Haizhu — multiple floors of discounted international brands.
With a Carrefour, a food court, and dining across several floors, it's easy to make a half-day of it. For eating beyond the mall, see our Guangzhou restaurants guide.
Tips for the Best Deals
- Go to the top floor first. The super-discount area there tends to have the deepest markdowns.
- Visit on a weekday. Weekends get very crowded, and popular restaurants fill up fast.
- Shop during season changes. End-of-season clear-outs bring the best prices, though stock sells quickly.
- Bring a group. Multi-item and group discounts can meaningfully lower the per-item price.
- Carry payment options. Alipay and WeChat Pay are widely used — see our How to Pay in China guide and China travel apps guide to set them up before you go.
Common Mistakes
- Expecting 90%-off deals. Some ads suggest huge discounts, but the reality is more modest. Solid, not spectacular.
- Starting on the ground floor. You'll miss the best top-floor specials, or run out of energy before reaching them.
- Going on a weekend. Crowds and restaurant queues can eat into your shopping time.
- Assuming Western toilets. Several reviewers note facilities may differ from what overseas visitors expect — plan accordingly.
- Not comparing to home prices. For some brands, the deal may be better in your own country.
What's Nearby
Wanguo Outlets sits in a lively part of Haizhu, so it pairs well with other stops:
- Jiangnanxi commercial belt — street-side shopping and a more relaxed feel than crowded Tianhe.
- Jiangnanxi underground mall — budget fashion close by.
- Pearl River waterfront — a short trip away for a break from shopping.
Staying nearby? Haizhu is a popular base for Canton Fair visitors — see our where to stay in Guangzhou guide. For more of the city beyond shopping, browse our 25 best things to do in Guangzhou.
Planning a broader shopping day? See our top 10 Guangzhou malls guide for how Wanguo compares to luxury centres and other outlets across the city.
Frequently Asked Questions
What brands are at Wanguo Outlets Guangzhou?
Over 100 international brands, including Nike, Adidas, Puma, FILA, Skechers, Columbia, The North Face, Tommy Hilfiger, Calvin Klein, and Lacoste, across sportswear, fashion, and outdoor categories.
How big are the discounts at Wanguo Outlets?
They vary by brand and season, usually around 30% to 50% off retail. Deeper markdowns appear in the upper-floor super-discount area, and multi-item purchases often unlock extra savings.
What are the opening hours of Wanguo Outlets?
Generally daily from around 10:00 AM to 10:00 PM, though hours can vary by season and by individual store.
How do I get to Wanguo Outlets by metro?
It's in Haizhu District near the Jiangnanxi commercial belt, close to Jiangnanxi Station on Metro Line 2. Didi or taxi also works well.
Final Recommendation
Wanguo Outlets is a solid stop for discounted international sportswear and casual fashion, especially if you love a bargain hunt. Go on a weekday, start at the top floor, and shop during a season change for the best prices. Just keep expectations realistic — the deals are good, not extreme — and compare against home prices for big-ticket brands.
Explore more Guangzhou shopping:
Hours, brands, discounts, and addresses can change. Confirm details before your visit.
