Pre-Planning: Do Your Homework

Attending the Canton Fair without a plan is like showing up to a library without knowing what you want to read. With over 25,000 exhibitors and a massive venue, doing your homework in advance is essential. Begin by browsing the official exhibitor list — you can search by industry, location, and product type. Build a targeted list of booths you want to prioritize. Focus on those that match your sourcing goals and business interests.

Book meetings with key suppliers ahead of time where possible. This not only guarantees face time but also shows you’re serious. And don't underestimate the power of basic Mandarin phrases — “nǐ hǎo” (hello), “xièxiè” (thank you), and knowing numbers can break the ice and build rapport quickly. Even a little effort goes a long way with local vendors.

What to Bring to the Canton Fair

The fair spans multiple halls, each the size of a football field. Expect to walk up to 10km in a day — your feet will thank you for wearing cushioned walking shoes. A lightweight backpack is perfect for essentials: power bank, water, snacks, tablet, and brochures. Your smartphone will become your hub — use it to scan QR codes, take notes, and navigate the complex layout of the fairgrounds.

Business cards are still a must in Chinese trade culture. Have plenty, and keep a pen handy to jot reminders on the back after every exchange. Install the official Canton Fair app for maps and updates, and the Zhujianger Metro Navigator for local travel. Efficiency is the name of the game.

Time Management Tips at the Fair

Time at the Canton Fair flies fast. Each morning, arrive early to avoid security lines and make the most of quiet hours. Visit your high-priority suppliers first — before your energy dips and the halls get crowded. Plan realistic goals for each day. Trying to cover everything will only lead to exhaustion and confusion.

Use your phone to scan QR codes instead of collecting heavy brochures. Take short 10–15 minute breaks every 90 minutes. Recharge, hydrate, and review your notes. This rhythm will keep you sharp over several days of intense conversation and sourcing.

Negotiation Tips and Chinese Business Etiquette

Negotiation in China is a relationship-driven dance — not just a numbers game. Start by asking about MOQ (Minimum Order Quantity), sample availability, and production lead times. Once you’ve shown serious interest, discuss pricing and payment terms. Always ask questions politely but firmly. Avoid aggressive haggling, which may damage trust.

Understand that many Chinese suppliers value long-term relationships over quick deals. If you're unsure, say you'll “follow up by email” — a respectful way to keep the door open without committing on the spot.

How to Avoid Scams and Fraudulent Suppliers

While most Canton Fair exhibitors are verified and reputable, it’s still wise to stay cautious. Always request business licenses and certificates — legitimate suppliers will gladly share them. Cross-check company info online and request live photos or video of their production facilities if you're not visiting the factory in person.

Never wire full payments to new suppliers without secure terms. Use Alibaba Trade Assurance or other escrow-style services whenever possible. If something sounds too good to be true — it probably is.

Pre-Trip Checklist for Buyers

Post-Fair Follow-Up for Best Results

After the fair, the real work begins. Organize your business cards, notes, and product photos. Create a spreadsheet with supplier names, products discussed, and key takeaways. Within 72 hours, send personalized follow-ups — not just a generic “thank you.” Mention your conversation, what caught your eye, and what you need next: samples, quotes, catalogs, or a Zoom call.

Prompt follow-up shows professionalism and tells the supplier you’re serious. It also sets the tone for better support and pricing negotiations down the road.

Canton Fair 2025 Dates and Phases

• Phase 1 (April 15–19): Electronics, machinery, tools, industrial tech
• Phase 2 (April 23–27): Home goods, furniture, kitchenware, consumer products
• Phase 3 (May 1–5): Textiles, apparel, medical devices, food, wellness

The China Import and Export Fair Complex (Pazhou) is open daily from 9:30 AM to 6:00 PM during each phase. Be sure to book accommodation close to the venue to save time and energy each day.

Local Tips for International Buyers

• 🈶 Learn Mandarin words like “price,” “MOQ,” and “sample” for quick reference
• 📱 Set up WeChat Pay or Alipay before you arrive
• 📶 Use a local SIM card or eSIM for high-speed mobile data
• 🚇 Rely on the Zhujianger Metro Navigator for fast, offline metro guidance
• 📄 Always carry your passport, buyer badge, hotel card, and fair entry details

More Resources to Help You Prepare

• China Business Visa Guide 2025
• Why Attend the Canton Fair
• Canton Fair Buyer Guide 2025
• Guangzhou Wholesale Market Guide